RoofSync
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Residential & CommercialLocation: Phoenix, AZRoster: 4 Locations, 250 Employees

Consolidating 4 Siloed Regional Offices into 1 Operating System

Elite Roofing was running on four separate CRM systems, two accounting platforms, and manual text messages. RoofSync unified their multi-state enterprise under a single command center.

Before Revenue$28.0M / year
After Revenue $42.0M / year
Close Rates Growth20%32%
Admin Time Saved45 hrs / week

The Operational Problem

Operating out of Phoenix, Denver, Las Vegas, and Salt Lake City, Elite's executive team had no centralized visibility. Regional managers were hiding poor crew utilization numbers, lead acquisition costs were calculated incorrectly, and accounts receivable collections were lagging behind by over 60 days.

The Consolidated Solution

We deployed RoofSync Enterprise. Elite gained multi-tenant controls, localized tax calculations, a global CRM database with regional assignment permission rings, centralized material procurement, and a direct visual KPI dashboard for executive leadership.

Deployment & Onboarding

The enterprise rollout was executed in phases over 30 days. Regional data was sanitized and consolidated. We set up custom automation rules to alert corporate HQ of any job delayed by more than 5 days or any invoice outstanding past 30 days.

Measurable Results Gained

Scaled corporate gross revenue from $28.0M to $42.0M in 2 years.
Reduced outstanding accounts receivable days from 64 to 21 days.
Gained complete real-time visibility into local crew utilization, maximizing active roof hours.
Centralized material ordering, unlocking an extra 3.5% margin via bulk supplier discounts.

"Before RoofSync, managing multiple branches felt like running four separate blindfolded operations. Now, I have a unified corporate dashboard that shows me margins, lead conversion, and crew schedules in real-time across every single location. It saved our expansion strategy."

Da
David Vance
President & CEO
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